Wednesday, October 28, 2015

COMPUTERIZED ADVERTISEMENT DESIGN



Introduction

In the present environment of market competition, advertisements through display board are gaining importance. These display items of various size and shapes can be designed and produced using latest computer assisted systems. These are attractive, legible, cost effective and fast  RAW MATERIALS

Advertisement displaying sheet, chemicals and consumablesThe computer has grown to become essential in the operations of business, government, the military, engineering and research. It has also demonstrated itself, especially in recent years, to be very powerful tool in design and manufacturing. Now it is very easy to design and develop ideas for various types of advertisement. This has a very good demand especially in urban and in metros


Process of Manufacture:Advertisement displays are designed and produced using specialised software with the aid of computers and accessories. Sufficient copies can be taken ad this can be transposed to the display sheets. The process affords a great deal of flexibility and is a versatile means of mass communication.










    1       Name of the Product :        COMPUTERIZED ADVERTISEMENT DESIGN

            2       Project Cost    :
a     Capital Expenditure
Land                                                  :                                                      Own

Workshed in sq.ft                     on rent           Rs. Equipment                                        :             Rs.
24,000.00
300,000.00
Hardwares , Plotter , Printer ,UPS Application softwares

Total Capital Expenditure                                Rs.     Working Capital                                              Rs.
TOTAL PROJECT COST :                            Rs.
324,000.00
252,000.00
576,000.00



           3       Estimated Annual Production Capacity:


(Rs. in 000)


Sr.No.
Particulars
Capacity in No./Q.
Rate
Total Value
1
COMPUTERIZED ADVERTISEMENT
DESIGN


694.36
TOTAL
0.00
0.00
694.36



4       Raw Material                                              :Rs.504,000.00

        5       Labels and Packing Material                 :Rs.20,000.00













6       Wages (Skilled & Unskilled)                  :          Rs.36,000.00

7       Salaries                                                   :           Rs.24,000.00


8       Administrative Expenses                      :           Rs.10,000.00

         9       Overheads                                              :           Rs.20,000.00


10      Miscellaneous Expenses                      :           Rs.2,000.00

        11      Depreciation                                          :            Rs. 31,200.00



12      Insurance                                                :         Rs.3,240.00

13      Interest (As per the PLR)
a.     C.E.Loan                                         :         Rs 42,120.00
                  b.      W.C.Loan                                       :         Rs.32,760.00

Total Interest                                                            :          Rs.74,880.00





14      Working Capital Requirement                  : 

           Fixed Cost                                                  :        Rs81,360.00

           Variable Cost                                            :        Rs612,760.00

            Requirement of WC per Cycle               :       Rs.115,687.00


15      Cost Analysis

Sr.No.
Particulars
Capacity Utilization(Rs in '000)


100%
60%
70%
80%
1
Fixed Cost
81.36
48.82
56.95
65.09
2
Variable Cost
613.00
367.80
429.10
490.40
3
Cost of Production
694.36
416.62
486.05
494.19
4
Projected Sales
800.00
480.00
560.00
640.00
5
Gross Surplus
105.64
63.38
73.95
84.51
6
Expected Net Surplus
74.00
32.00
43.00
53.00


Note :


1.           All figures mentioned above are only indicative.
2.           If the investment on Building is replaced by Rental the

                   a.       Total Cost of Project wilbe reduced.
                   b.       Profitability will be increased.
                   c.       Interest on C.E.will be reduced.